3M has been a valued long term partner to Briq. Our collaboration have been built on brand understanding and keen consumer insights to drive brand equity.

The spectrum of work spans creative development, commercial video shoots (TVC), designing of advertising materials and marketing collaterals to strategic multi platform media planning.

Need a caffeine fix? We sure do! Bombarded with a daunting variety of coffee options daily, Essenso needed to be a coffee of choice for the consumers.

With instant coffee perceived as a commodity with very little differentiation, our task to make a difference with one of Super Coffee’s brands.

Brand awareness was created through multichannel communications with high air cover. Going further with on-ground activation, a cuppa had to be placed in consumers’ hands as they had to Drink to Believe – tasting the microground coffee which is on par with fresh brews.

Other brands:

Frasers Hospitality, the world’s leading serviced apartments and hotel residences, has three award- winning branded serviced residences offering today’s discerning travellers lifestyle accommodation preferences.

From branding to lead generation campaigns, across mainstream and digital platforms, we leveraged on our insights to connect the travellers across the world to Frasers Hospitality brands.

Taking the runway with Prada and Miu Miu, our work sees an outreach to fashionistas in Singapore and within the region.

Our task is to keep top of mind awareness and drive awareness, engagement and brand love across collections and seasons.

Seiko, established 1881, a brand that has been synonymous with time and continues its pursuit to be part of consumers’ lifestyle across the world.

Working with Seiko to navigate this crowded competitive landscape, communications are made relevant as the brand strives to keep their brand loyalists and following.

The fast changing technology in the world of computers to meet the demands of the discerning and techy customers mandates Briq to be ahead of the curve in providing fast turnaround communications solutions. The task is to attract existing and potential customers to ACER’s range of professional, new and gaming range of state of the art computers.

Strategy meets cost efficiency in the planning work undertaken to build brand and tactical campaigns across retail and e-commerce platforms.

Raffles Medical Group (RMG) is a leading integrated private healthcare provider in Asia, operating medical facilities through its fully integrated healthcare organisation comprising a tertiary hospital, a network of family medicine and dental clinics, insurance services, Japanese and Traditional Chinese Medicine clinics, and a consumer healthcare division.

The Group prides itself on offering a seamless continuum of care to all its patients.

Briq has been providing media and communication services to many of the Singapore government ministries and its respective departments on national campaigns.

Briq has been on the Singapore Whole of Government Panel of agencies since 2015, and was recently reappointed in 2018 on the panel.

Our understanding and knowledge of working with a wide spectrum of government and quasi-government bodies helped us build better insights for our strategic communications planning and execution tasks.

NCF Launch

Dispelling the myth that cognac is for old folks, Martell is made cool again through NCF.

Crafted for the younger palette, the Martell NCF launched with a party like no other cognac bringing together over 3000 partygoers.

The integrated communication strategy was executed through influencer marketing, social media and lit OOH execution, hypertargeting key party / drinking locations.

PhillipCapital, an integrated asian financial house with a global reach in the financial hubs of more than 15 countries.

With all the different financial products and services, outreach to different target audience achieved through different but aligned communication channels and platforms.

For over 120 years Ayam Brand™ helps families create meal occasions that are memorable, totally satisfying and with ease. An ubiquitous familiar brand which we can relate to, across Asia. Think sardines, tuna, baked beans, coconut milk and…. more.

Putting some spice in the marketing campaign, the social experiment is to dare younger consumers and their friends to try the Hot Chilli Tuna. This drove excitement and went viral, making Ayam BrandTM relevant to today’s consumers.

A well established property developer in Malaysia Mayland has embarked on increasing its portfolio with affordable luxury developments in Kuala Lumpur.

Briq was appointed to work on its various projects from branding, designs, creative and communication strategy development, website, PR, marketing collaterals, advertising and media execution.

Crafting strategic product proposition and brand positioning for these developments contributed to sales.

M+S is a joint venture between the 2 sovereign companies of the Singapore and Malaysia government to build notably the iconic mixed developments of Marina One at prestigious Marina Bay district, and Duo at the up-and-coming Beach Road enclave.

Devising communications and media strategies to reach potential high net worth individuals in Singapore and across the region, driving leads for purchase or leasing of the two developments in residential, office and retail spaces.

Khong Guan Limited, formerly known as Khong Guan Flour Milling Limited, was incorporated on 19th August 1960, and was listed on the SGX on 12th March 1969 and headquartered in Singapore. It is an investment holding company with business interests ranging from the manufacturing of wheat flour, biscuits, oatmeal, pulses and cereals, to the trading and distribution of FMCG goods.

We developed the brand essence, name, logo design, M&V statements, and the full works of branding to website, creating an international image and brand proposition for Khong Guan Limited.

Oats are often perceived to be consumed only by the elderly, health-in-need, and health-conscious consumers. Our task: make Captain Oats approachable, vibrant and friendly.

The “Let’s Go Oats” campaign concept is to galvanise the target audience towards delicious recipes prepared by Chefs in different states within Malaysia, and also in Singapore.

A through-the-line communication and ground activation complemented by the creation of cute and friendly “oaticons” bridged the perception gap.